Website data is an important asset for every business. Getting to know how people behave on your website, their age and gender, how they got on your website and what do they find most interesting or helpful, is only a small chunk of information you can learn by analysing the data. It’s easy to conclude that having the right information can fuel your business strategy and have a large impact on the growth of your business.
But, before you deep dive into numbers, you should get an analytics tool set up and running. This short guide will help you install Google Tag Manager on your website.
Make sure you are logged into your Google Account before beginning this process.
As you go through this process, you can reference the screenshots below the steps. Where needed, the step number is annotated in the screenshot to help guide you through the process.