--- title: "How To Set Up GTM: A Quick Guide - CommonMind" description: Website data is an important asset for every business. This short guide will help you install Google Tag Manager on your website. image: https://www.commonmind.com/hubfs/Imported_Blog_Media/How-To-Add-a-New-Account-In-Google-Tag-Manager-3.jpg --- [![Group 139 (1)](https://www.commonmind.com/hubfs/Group%20139%20(1).svg "Group 139 (1)")](https://commonmind.com) [![CommonMind Logo](https://www.commonmind.com/hubfs/CommonMind%20Logo.svg "CommonMind Logo")](https://www.commonmind.com/) - [Solution](https://www.commonmind.com/solution) - [Results](https://www.commonmind.com/results) - [Pricing](https://www.commonmind.com/pricing) - [Authority Blueprint](https://www.commonmind.com/pricing/ai-authority-blueprint) - [Growth Programs](https://www.commonmind.com/pricing/growth-programs) - [AI Visibility Snapshot](https://www.commonmind.com/ai-visibility-snapshot) - [Learning Center](https://www.commonmind.com/learning-center) - [About](https://www.commonmind.com/about) - [Meet the Team](https://www.commonmind.com/about/team) - [Contact Us](https://www.commonmind.com/contact) More results En - [English](https://www.commonmind.com/blog/analytics/how-to-set-up-gtm-a-quick-guide#) - [Español](https://www.commonmind.com/es/blog) [ Book a discovery call ](https://www.commonmind.com/contact) [ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call) - [ Solution ](https://www.commonmind.com/solution) - [ Results ](https://www.commonmind.com/results) - [ Pricing ](https://www.commonmind.com/pricing) - [ Authority Blueprint ](https://www.commonmind.com/pricing/ai-authority-blueprint) - [ Growth Programs ](https://www.commonmind.com/pricing/growth-programs) - [ AI Visibility Snapshot ](https://www.commonmind.com/ai-visibility-snapshot) - [ Learning Center ](https://www.commonmind.com/learning-center) - [ About ](https://www.commonmind.com/about) - [ Meet the Team ](https://www.commonmind.com/about/team) - [ Contact Us ](https://www.commonmind.com/contact) [ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call) [Analytics](https://www.commonmind.com/blog/tag/analytics) # How To Set Up GTM: A Quick Guide by [Share](https://www.commonmind.com/blog/author/share) 2 min read August 20, 2019 Website data is an important asset for every business. Getting to know how people behave on your website, their age and gender, how they got on your website and what do they find most interesting or helpful, is only a small chunk of information you can learn by analysing the data. It’s easy to conclude that having the right information can fuel your business strategy and have a large impact on the growth of your business. But, before you deep dive into numbers, you should get an analytics tool set up and running. This short guide will help you install Google Tag Manager on your website. Make sure you are logged into your Google Account before beginning this process. As you go through this process, you can reference the screenshots below the steps. Where needed, the step number is annotated in the screenshot to help guide you through the process. 1. Go to [https://tagmanager.google.com/](https://tagmanager.google.com/) 2. Click **Create Account**. ![Create Account in Google Tag Manager](https://www.commonmind.com/hs-fs/hubfs/Imported_Blog_Media/Create-Account-in-Tag-Manager-3.png?width=1571&height=584&name=Create-Account-in-Tag-Manager-3.png) 1. Name the account after your organization (Business Name). 2. Set the country. You do not need to share data. Click **Continue**. 3. Name the container for the website property (businessname.com). ![How To Add a New Account In Google Tag Manager](https://www.commonmind.com/hs-fs/hubfs/Imported_Blog_Media/How-To-Add-a-New-Account-In-Google-Tag-Manager-3.jpg?width=992&height=678&name=How-To-Add-a-New-Account-In-Google-Tag-Manager-3.jpg) 1. Click **Web**. 2. Click **Create**. 3. Accept the terms of service. 4. Click **OK** on the code snippet pop-up. Voilà, you have a GTM account! ## Permissions In order to give someone permission to manage it, go through the following steps. Once again, you will find a screenshot below the steps. 1. If you’re not already there, log into GTM, and click on the container you created (businessname.com) 2. Click **Admin**. 3. In the column labelled **Container, **click **User Management.** 4. Click **New**. 5. Enter . 6. Set permissions to **Publish.** 7. Click **Add**. If you want to add multiple users, just repeat the steps from 4-7. ![How To Add Permissions in Google Tag Manager](https://www.commonmind.com/hs-fs/hubfs/Imported_Blog_Media/How-To-Add-Permissions-in-Google-Tag-Manager-3.jpg?width=910&height=545&name=How-To-Add-Permissions-in-Google-Tag-Manager-3.jpg) ![Add New User Address To Google Tag Manager](https://www.commonmind.com/hs-fs/hubfs/Imported_Blog_Media/Add-New-User-Address-To-Google-Tag-Manager-3.png?width=886&height=504&name=Add-New-User-Address-To-Google-Tag-Manager-3.png) #### Share this [Share on X ](https://x.com/intent/post?url=https://www.commonmind.com/blog/analytics/how-to-set-up-gtm-a-quick-guide&text=How+To+Set+Up+GTM%3A+A+Quick+Guide+-+CommonMind) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.commonmind.com/blog/analytics/how-to-set-up-gtm-a-quick-guide&t=How+To+Set+Up+GTM%3A+A+Quick+Guide+-+CommonMind) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.commonmind.com/blog/analytics/how-to-set-up-gtm-a-quick-guide&t=How+To+Set+Up+GTM%3A+A+Quick+Guide+-+CommonMind) Previous story [← How to Advertise on Google Maps with Local Search Ads](https://www.commonmind.com/blog/advertise-google-maps-local-search-ads) Next story [Paid Search Benchmarks – How Do You Compare? →](https://www.commonmind.com/blog/ppc/paid-search-benchmarks-compare) ### You May Also Like These Related Stories [Google Launches Website Call Conversion Tracking](https://www.commonmind.com/blog/google-launches-website-call-conversion-tracking) [PPC](https://www.commonmind.com/blog/tag/ppc) #### Google Launches Website Call Conversion Tracking May 28, 2019 12:00:00 AM 1 min read [What Is A Landing Page?](https://www.commonmind.com/blog/content-marketing/what-is-a-landing-page) ![](https://www.commonmind.com/hubfs/Imported_Blog_Media/what-is-a-landing-page-556x370-3.jpg) [Content Marketing](https://www.commonmind.com/blog/tag/content-marketing) #### What Is A Landing Page? Aug 20, 2019 12:00:00 AM 6 min read [What You Need to Know About Google Analytics 4](https://www.commonmind.com/blog/google-analytics-4) ![](https://www.commonmind.com/hubfs/Imported_Blog_Media/google-analytics-4-3.jpg) [Analytics](https://www.commonmind.com/blog/tag/analytics) #### What You Need to Know About Google Analytics 4 Mar 26, 2021 12:00:00 AM 4 min read [![CommonMind Logo (1)](https://www.commonmind.com/hubfs/CommonMind%20Logo%20(1).svg "CommonMind Logo (1)")](https://commonmind.com) ###### **About our agency** Founded in 2001, CommonMind helps vertical SaaS companies turn deep expertise into market authority — so small marketing teams can drive real pipeline, not just traffic. 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