Position your business as a thought leader

Launching a Premium Content Campaign will help position your business as a thought leader and attract leads via the publication of premium educational content.

Premium content refers to content that is valuable enough to “gate” with a form. It includes any type of content that users download in exchange for providing contact information (e.g. name and email address). Examples include:

  1. Ebooks
  2. Checklists
  3. Tip sheets
  4. Templates
  5. Research reports
  6. Whitepapers
  7. Case studies
  8. Assessments
  9. Webinars

Each piece of premium content is a marketing asset that can provide multiple benefits by:

  • Turning visitors into leads
  • Anchoring your inbound marketing strategy to lead capture opportunities
  • Organizing your content calendar around calls-to-action
  • Building credibility and goodwill by helping prospects
  • Moving prospects further along in the buyer’s journey
Premium Content Campaigns
What’s included in a CommonMind premium content campaign
  • Developing premium content based on interviewing stakeholders in your company
  • Designing a premium look & feel for the content
  • Writing copy for a landing page and web form that enable download
  • Writing 3 blog posts (400-600 words each) on the same topic, each including a call-to-action to download the premium content
  • Sending an email blast to your existing email list
  • Writing and configuring an email workflow to drip 2 messages to contacts post-download
  • Adding a call-to-action to your existing web pages for lead capture
  • Publishing social media posts to promote your premium content
  • Optional campaigns on Google Ads and LinkedIn Ads to advertise your new offer
Hubspot

Our Web Business Increased Over 40%

After we hired CommonMind to consult on AdWords & SEO, our Web business increased over 40% and Google organic positions improved dramatically. Thanks to Will & CommonMind, more than half of our new customers now come from our website.

Dave Kram
Tanner Bolt & Nut Corporation

Contact Commonmind Today