Premium Content Campaigns
Generate qualified leads
Position your business as a thought leader
Launching a Premium Content Campaign will help position your business as a thought leader and attract leads via the publication of premium educational content.
Premium content refers to content that is valuable enough to “gate” with a form. It includes any type of content that users download in exchange for providing contact information (e.g. name and email address). Examples include:
- Ebooks
- Checklists
- Tip sheets
- Templates
- Research reports
- Whitepapers
- Case studies
- Assessments
- Webinars
Each piece of premium content is a marketing asset that can provide multiple benefits by:
- Turning visitors into leads
- Anchoring your inbound marketing strategy to lead capture opportunities
- Organizing your content calendar around calls-to-action
- Building credibility and goodwill by helping prospects
- Moving prospects further along in the buyer’s journey

What’s included in a CommonMind premium content campaign
- Developing premium content based on interviewing stakeholders in your company
- Designing a premium look & feel for the content
- Writing copy for a landing page and web form that enable download
- Writing 3 blog posts (400-600 words each) on the same topic, each including a call-to-action to download the premium content
- Sending an email blast to your existing email list
- Writing and configuring an email workflow to drip 2 messages to contacts post-download
- Adding a call-to-action to your existing web pages for lead capture
- Publishing social media posts to promote your premium content
- Optional campaigns on Google Ads and LinkedIn Ads to advertise your new offer

Our Web Business Increased Over 40%
After we hired CommonMind to consult on AdWords & SEO, our Web business increased over 40% and Google organic positions improved dramatically. Thanks to Will & CommonMind, more than half of our new customers now come from our website.
Dave Kram
Tanner Bolt & Nut Corporation