---
title: Digital Marketing for Software Case Study | CommonMind & MMI
---

[![CommonMind Logo](https://www.commonmind.com/hubfs/CommonMind%20Logo.svg "CommonMind Logo")](https://www.commonmind.com/)

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    - [Authority Blueprint](https://www.commonmind.com/pricing/ai-authority-blueprint)
    - [Growth Programs](https://www.commonmind.com/pricing/growth-programs)
    - [AI Visibility Snapshot](https://www.commonmind.com/ai-visibility-snapshot)
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    - [Contact Us](https://www.commonmind.com/contact)

More results

[ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call)

[ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call)

- [ Solution ](https://www.commonmind.com/solution)
- [ Results ](https://www.commonmind.com/results)
- [ Pricing ](https://www.commonmind.com/pricing)
  
  
  
  
  
  
  
  
  
    - [ Authority Blueprint ](https://www.commonmind.com/pricing/ai-authority-blueprint)
    - [ Growth Programs ](https://www.commonmind.com/pricing/growth-programs)
    - [ AI Visibility Snapshot ](https://www.commonmind.com/ai-visibility-snapshot)
- [ Learning Center ](https://www.commonmind.com/learning-center)
- [ About ](https://www.commonmind.com/about)
  
  
  
  
  
  
  
  
  
    - [ Meet the Team ](https://www.commonmind.com/about/team)
    - [ Contact Us ](https://www.commonmind.com/contact)

[ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call)

Case Study

# MMI

![MMI-Dark-8](https://www.commonmind.com/hs-fs/hubfs/MMI-Dark-8.png?width=199&height=128&name=MMI-Dark-8.png "MMI-Dark-8")

 

"It's only been recently that leadership started to get involved in content because they are so excited by the numbers. They just viewed it as a function we have to have instead of a function that can really grow the business. And now that they're seeing those dollars are like, oh, wait, now I'm interested. " 

**Janelle Poisel,** Director of Content Marketing at OpenAsset

 

## Tom Bonneau

Without a doubt, I would highly recommend CommonMind to any B2B software marketing team. If I ever find myself running another B2B software marketing team, I'm gonna have a very short list of people I need to talk to if I'm in need of a digital agency.

One of the biggest challenges you face in marketing for enterprise SaaS, as everyone knows is, filling the top of the funnel, lead generation. And we were looking for a partner who could help us with Google ads and help us generate quality inbound leads.

And I felt confident, I knew Will and the team that he works with would have the ability to create dashboards in HubSpot that would provide us with all of the intelligence we needed, which is exactly what they did.

The biggest impact CommonMind had through paid advertising was without a doubt through our brand awareness.

So we were very heavy, we did a lot of work on LinkedIn and that was invaluable in raising the brand awareness of MMI within the industry.

You know they're the experts, you can sit back and relax, and not have to second guess. So that's something that's invaluable in a partnership.

---

[![anne_klein](https://www.commonmind.com/hubfs/image%204%20(3).png)

Marketing

#### Anne Klein

March 15, 2022 

](https://www.commonmind.com/results/case-studies/anne-klein)

[![triumph 1](https://www.commonmind.com/hubfs/triumph%201.png)

Marketing

#### Triumph Modular

August 11, 2021 

](https://www.commonmind.com/results/case-studies/triumph)

[![Vector (3)](https://www.commonmind.com/hubfs/Vector%20(3).png)

Marketing

#### Kicksta

September 18, 2019 

](https://www.commonmind.com/results/case-studies/kicksta)

[![CommonMind Logo (1)](https://www.commonmind.com/hubfs/CommonMind%20Logo%20(1).svg "CommonMind Logo (1)")](https://commonmind.com)

###### **About our agency**

Founded in 2001, CommonMind helps vertical SaaS companies turn deep expertise into market authority — so small marketing teams can drive real pipeline, not just traffic.

<https://www.youtube.com/@commonmind-llc>[![X_logo_2023](https://www.commonmind.com/hubfs/X_logo_2023.svg) ](https://twitter.com/commonmind)<https://www.linkedin.com/company/commonmind/>

[Solution](https://www.commonmind.com/solution)

- [Results](https://www.commonmind.com/results)
- [Pricing](https://www.commonmind.com/pricing)
- [Learning Center](https://www.commonmind.com/learning-center)
- [Blog](https://www.commonmind.com/blog)
- [About](https://www.commonmind.com/about)

###### Marketing insights that empower busy marketers:

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