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Case Study

MMI

MMI-Dark-8
 
"It's only been recently that leadership started to get involved in content because they are so excited by the numbers. They just viewed it as a function we have to have instead of a function that can really grow the business. And now that they're seeing those dollars are like, oh, wait, now I'm interested. " 

Janelle Poisel, Director of Content Marketing at OpenAsset
 


Tom Bonneau

Without a doubt, I would highly recommend CommonMind to any B2B software marketing team. If I ever find myself running another B2B software marketing team, I'm gonna have a very short list of people I need to talk to if I'm in need of a digital agency.

One of the biggest challenges you face in marketing for enterprise SaaS, as everyone knows is, filling the top of the funnel, lead generation. And we were looking for a partner who could help us with Google ads and help us generate quality inbound leads.

And I felt confident, I knew Will and the team that he works with would have the ability to create dashboards in HubSpot that would provide us with all of the intelligence we needed, which is exactly what they did.

The biggest impact CommonMind had through paid advertising was without a doubt through our brand awareness.

So we were very heavy, we did a lot of work on LinkedIn and that was invaluable in raising the brand awareness of MMI within the industry.

You know they're the experts, you can sit back and relax, and not have to second guess. So that's something that's invaluable in a partnership.