What is call tracking and how does it improve AdWords ROI?
Training
Search Marketing for Small Businesses
Seminar for participants in the MassREAP program, a Massachusetts small business loan program that trains and assists refugees. This seminar focuses on how participants can market their small business via the Web, specifically via search engines. Topics covered include SEO, paid search marketing (PPC), and Local Search.
SEO for Digital Marketers
Guest lecture for Northeastern University's Executive MBA program. Presentation provides a foundation on Search Engine Optimization, including keyword selection. Also, covers metrics managers can use to measure the effectiveness of SEO campaigns.
Search Strategies in 2011
Presentation on planning and managing your search strategies for showing up in Google, to be held at a CORE East Coast meeting. Topics to be discussed include how to target keywords effectively and important metrics for tracking your SEM and SEO campaigns.
Internet Marketing Seminar
"Internet marketing vs. Traditional Marketing" presentation to be held for the Northeastern University Marketing Association. The seminar will educate students on how Web marketing differs from offline marketing strategies, as well as what SEO is and how it can be used to promote your business.