| A top spot on one of the major search engines, such as Google, can mean tremendous returns for your business. Consumers and business professionals alike are looking more and more to search engines when they want to find a supplier of a needed product or service. This used to be true solely for commodity products. Today, people are searching for everything from books and music to high-level professional services and support.
Some of the most successful Internet businesses depend solely on search engine placement for attracting new prospects. The "dot com survivors" have learned that a dollar spent for a spot on Google can go a lot further than a dollar spent on a spot during the Superbowl, or any TV or radio ad for that matter.
Smart on-line and off-line businesses look towards the Web for a competitive advantage.
Suppose you find a new prospect via traditional means (referral, print advertisement, radio, etc.). What is the likelihood that your prospect will check out your competition by typing your product or service into a search engine? And if you're not prominently featured, but your competitors are, how does that reflect upon your image? Or consider the reverse - if you are prominently featured, is that a valuable reinforcement of your brand in your customers eyes? These are some of the questions that CommonMind's Maximum Results Plan can help you explore.
The CommonMind Maximum Results Plan is a custom-tailored approach to your Internet Marketing needs broken into three phases:
The Needs Analysis Phase
- Initial Consultation to establish goals, objectives and success metrics
- Findability Review to evaluate current placement
- Target keyword analysis to determine opportunities for top spots in Google or other engines.
- Keyword Phrase & Meta Tag Development
- Executive summary of recommended changes to your Web site structure and content (necessary for search engines to index your site for the targeted keyword phrases).
The Implementation Phase
- Write new copy for your Web site per the Needs Analysis Executive Summary.
- Can be performed by CommonMind design staff, or your design team.
- Submission and registration to the top Search Engines & Directories.
- Sponsored Match setup for click-through campaigns.
- Executive summary of results 3 months post-launch and 6 months post-launch.
Monitoring Phase
- Monthly monitoring of search engine and sponsored match results.
- Preparation of a monthly report for management, and in-person or telephone review of the report.
- Adjustments and tweaks based on previous months results.
To sign up today:
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