The CommonMind logo is derived from the most popular depiction of the astrological sign for Cancer. People born under the sign of Cancer (June 22 - July 23) are said to hold personal relations and human values in the highest regard. The highly enterprising Cancer is typically very responsive to feelings and opinions and is concerned for the needs of others.

These characteristics embody CommonMind's emphasis on working in concert with our clients, not apart from them.

Further, the movement of the sign alludes to constant positioning and repositioning of businesses. In this rapidly changing competitive environment, businesses often must re-invent themselves to stay alive.